A good cause can only help humanity if people know about it.
My 30 years of experience in advertising and design in international markets on some of the world’s biggest brands is now being consciously channelled into movements, products and services in the community, human rights and human-uplift spaces.
‘Cash-Yes not cashless’ campaign.
A Huon Valley community point-of-transaction campaign driven by retailer and consumer need that has spread across Tasmania and now interstate. It has been picked up by ABC Radio Hobart and New Dawn Magazine.
Biodynamics Tasmania.
Facilitation of Biodynamcs Tasmania’s council’s strategic planning day. Proposals for future brand development.
The Information Rights Project.
A suite of one dozen campaign messages for posters for the launch or this, the new iteration of Gabriel Shipton’s ‘Free Assange’ movement.
Friends of Palestine Tasmania.
Guidance on messaging, art direction and media for advertising.
Advocacy Tasmania.
Brand and strategy development, new website, establishment of YouTube channel, video writing and production supervision and refreshed design look and feel, advertising including campaigning to force systemic change to the Guardianship and Administration Act. The work won the Human Rights Commission award for Community in 2023.